In very simple terms, a category page is a kind of home page. Just as the home page is the showcase of the entire site, the category page is the showcase of a specific group of products.
Many online stores offer hundreds if not thousands of products from many different categories. Additionally, many products may fall into more than one category. A well-designed category page groups products of the same type together. Just as a stationary shoe store has a section for men, women, sports shoes, elegant shoes, etc., online stores are also divided into sections - i.e. category pages. Thanks to them, the user can find it more easily on the website and can browse all the products that interest him, e.g. sport shoes.
Sample page of the category in the apartpl store:
Description of apartment categories
Why is a category page so important?
The category page invites users to familiarize themselves with the assortment, groups similar products to facilitate navigation on the web, and is also an ideal place to carry out SEO activities in e-commerce.
Categorization can be very simple or extremely complex. The largest online stores have hundreds of categories that allow users to browse the site and browse the available products.
Categorizing your website can be a difficult and time-consuming task. What categories should be distinguished? How to avoid duplicate categories? Is it beneficial to create a new category for one product? How detailed should the breakdown be? These are the difficult questions we answer when implementing SEO for category pages.
A well-designed so-called category tree enables intuitive use of the website. In addition, optimal distribution will allow you to use the potential of keywords that are in line with the store's offer.
The content of category pages is just as important as the structure. The category description should contain the Qatar WhatsApp Number List most important information for users as well as keywords that are important for SEO. In many cases, category pages generate a lot of traffic for free.
So, the most important features of category pages include:
division of the assortment into groups - which makes browsing the offer and orientation in the online store easier,
building visibility for sales phrases - category pages allow you to generate organic traffic that is close to conversion,
assortment sorting and filtering - the functional category page allows the user to find products that meet specific requirements and also enables sorting, e.g. by product price,
product presentation – on the category page, the user sees basic information (e.g. price or appearance) about many products at once,
informative value - a well-built category page not only presents the assortment, but is also a source of information about the given product group; may include, but are not limited to: links to product-related articles, FAQ section, links to related categories, etc.,
shortening the path to conversion - a category page containing a persuasive CTA, highlighting competitive advantages, answers to the potential customer's key questions brings the conversion closer.
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