GA4 Basic Events – TOP 9
GA4 Core Events:
1. View pages
They allow you to gain knowledge about which parts of your site are the most popular and how long users stay there. This will allow you to improve your content to increase the time it stays on the site and reduce bounce rates . Analyzing browsing data will also help you determine which traffic sources are bringing you the most engaged users.
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2. Scrolls
They allow you to understand user behavior on your site by tracking how deeply they dive into your content. Thanks to this, you will be able to optimize the placement of key information or calls to action in places where their engagement most often ends. More often than not, this leads to better conversion rates.
3. Outbound clicks
They provide information about which external links are most clickable. By analyzing this data, you will be able to better understand what content outside of your site is engaging them.
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4. Site Search
They provide insight into what users are looking for on your site. By analyzing these queries, you will be able to adjust the menu and improve the navigation to make it easier to access the most requested content or products.
5. Video engagement
It allows you to track how users interact with videos on your site. Thanks to this, you will understand which video content is the most engaging and you can promote it appropriately or adapt it to the expectations of the audience.
6. Downloading files
They allow you to track which resources visitors download most often. By analyzing this data, you will determine which materials are worth promoting more and what information is most valuable to your users.
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