An SEO audit for an online store includes an assessment of the current situation of the website, analysis of the link profile, indexation and navigation on the website. The SEO audit also covers content elements, primarily descriptions, headings, and meta titles and descriptions.
Websites are also analyzed in technical terms (loading speed, source code), as well as internal and external linking.
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Before you start positioning online stores in Google, you should determine what keywords describe individual subpages. This will make optimizing online stores and creating content much easier. You can use tools such as Surfer SEO or Senuto. You should choose phrases that match the content of the URL and at the same time have an appropriate monthly search rate.
A well-conducted keyword analysis will allow you to focus your activities on phrases that have the greatest sales potential and avoid harmful cannibalization.
Online store optimization
Store optimization is the next stage of activities carried out as part of the online store positioning. What is technical optimization of online stores? This is a set of activities whose main task is to Greece WhatsApp Number List improve the website as much as possible so that the website is fully compliant with Google's guidelines for webmasters.
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Effective store positioning pays special attention to low loading time and optimization, because thanks to this, the e-store has a great chance of achieving high results in the Google search engine. However, it is prohibited to use unethical methods, including: Black Hat SEO , which may have the opposite effect than expected, i.e. lower your position in Google.
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When optimizing your online store, you should pay special attention to:
Appropriate length and content Database Sale of subpage titles and descriptions.
Loading time of the store page - this is one of the basic ranking factors affecting the position of the website.
RWD (responsiveness) – adapting the website to all types of mobile devices.
Graphics – they should not burden the page in any way, but contain an alternative description.
Sitemap – the file available in Google Search Console should be up to date.
Redirections – remember to set up redirections correctly.
Organizing and shortening the source code.
Internal linking – it is recommended to avoid the so-called orphan pages because they cannot rank high in Google searches.
User Experience – adapting the website to the needs and expectations of users.
Google Search Console – remove any errors that appear.
Canonical tags – it is important to implement them correctly.